"My motivation to write this book is simple: I’m alarmed by watching and reading all the misinformation about how to treat back pain. Every month in the United States alone, more than 4 million people Google the term back pain in hopes of finding information on why they hurt and what they can do about it. But what people find online is chaos—scattered information that’s confusing and inconsistent, and an overload of biased, self-serving advertising for various treatments. What’s more, back pain sufferers get scant attention from both doctors and the general medical community. Books or programs aimed to help back pain sufferers just don’t do the issue justice. Either they present back pain as an illegitimate, suspect medical issue or they espouse a particular treatment regimen and don’t address the multiple causes and potential remedies for back pain. Many spine-care professionals are familiar with just a limited menu of options and are unable to provide sound advice across the entire field. This has the unfortunate effect of leaving patients confused about which course to take." -- Dr. Jack Stern